The Campaign For the Media

About the ad campaign

Developed in partnership with the Arthritis Foundation and Ad Council, the Fight Arthritis Pain campaign focuses on reaching adults 55+ who are currently living with or are at risk for osteoarthritis and empowers them to take simple steps that can change the course of the disease and improve the quality of their lives.
Through dancing in grocery store aisles, simple iconic depictions, and move-time radio where arthritis is whirled, twirled, flipped, dipped, shimmied, shook and boogied, the Fight Arthritis Pain campaign demonstrates that "moving is the best medicine." In addition, the PSAs and campaign resources direct audiences to visit this new Web site where they can learn how to reduce pain, increase mobility and slow arthritis progression.
The Arthritis Foundation and the Ad Council want to increase the public's awareness that there are simple steps everyone can take to prevent and decrease the pain and disability of osteoarthritis. This new PSA campaign features fun ways that people can integrate movement into their lives.

About osteoarthritis

Expanding waistlines, inactivity and an aging population are contributing toward an arthritis epidemic that will impact the lives and wallets of all Americans. Already the nation's most common cause of disability, the impact of the disease is yet to be realized. Nearly one in five U.S. adults (46 million people) has arthritis and an estimated 67 million people will be affected by 2030.
Osteoarthritis (OA), the most common type of arthritis, currently affects nearly 27 million people in the U.S. Moreover, because of the link between osteoarthritis and inactivity, more than half of adults with diabetes or heart disease also have arthritis, and these numbers are expected to increase as rates of osteoarthritis skyrocket.

DID YOU KNOW:

• Arthritis is not only a disease that affects the elderly. Symptoms of osteoarthritis can begin as early as age 40 and progress slowly.
  
• Being overweight and physically inactive can increase your risk of developing osteoarthritis by two-thirds in your lifetime.
  
• Even small amounts of weight loss and physical activity can decrease the pain and disability of osteoarthritis.
  
• For every one pound of weight loss, there is a four-pound reduction in the load exerted on each knee.
  
• Physical activity keeps joints flexible and maintains or improves muscle strength.
  
• Osteoarthritis typically affects only certain joints, such as the hips, hands, knees, low back and neck.

FOR ADDITIONAL CAMPAIGN INFORMATION, PLEASE CONTACT:
Carol Galbreath
Vice President, Public Relations
Arthritis Foundation
National Office
1330 West Peachtree Street, Suite 100
Atlanta, GA 30309
cgalbreath@arthritis.org
Phone: (404) 965-7595
Cell: (678) 595-5454
Fax: (404) 872-8694
www.arthritis.org
OR
Allison Mantz
Assistant Campaign Manager
The Advertising Council, Inc.
1203 19th Street, 4th Floor
Washington DC 20036
amantz@adcouncil.org
Phone: (202) 331-9153
Fax: (202) 331-9790
www.adcouncil.org
TO ORDER ADDITIONAL CAMPAIGN MATERIALS, PLEASE CONTACT:
CI-Group
10 Salem Industrial Park
Whitehouse, NJ 08888
AdCouncil@ci-groupusa.com
Phone: (800) 933-PSAS (7727)

Finding Sparkling Bali in Sri Lanka

Not only served with Balinese traditional food by by Sri Lankan waiters in Balinese costumes, the costumers, are also entertained by the performance of Balinese dances at the food festival held in Latitude Restaurant, Taj Samudra Hotel, Colombo, Sri Lanka from August 12-21, 2011.

The Indonesian Embassy in Colombo, in cooperation with Discovery Kartika Plaza Hotel-Kuta, Sanggar Seni Indah Prima-Legian and Taj Samudra Hotel-Colombo, organize the 2011 Indonesian Food Festival on 12 – 21 August 2011 in the Latitude Restaurant, Taj Samudra Hotel.
The third festival, held to promote the culture and tourism, was officially opened by the Indonesian Ambassador to Sri Lanka, Djafar Hussein. As of Monday, more than 350 visitors, mostly Sri Lankans and expatriates, have visited the festival.
This year’s Food Festival, incorporating the theme “Delightfully Bali”, is supported by a team of executive sous chef and kitchen artist, as well as professional dancers intentionally invited from Bali.
For 10 days, the public in Colombo and its surrounding have the opportunity to taste a buffet of signature Balinese dishes such as Ayam Sisit Sambal Bongkot (spicy shredded chicken), Kambing Menyat-Nyat (lamb stew), Kambing Sune Cekuh (lamb in white spice), Bebek Betutu (roasted duck), Tum Bepasih (steamed minced fish in banana leaf), Lawar Kacang (long beans in yellow spice), dan Pisang Rai (steamed banana in sweet rice).
Balinese ambiance is set with the support of room decorations from coconut leaves or janur craft as well as the head band Udeng and Balinese sarong worn by the serving team. The guests can enjoy the buffet with live Balinese dances as the main entertainment.
The Dance “Sekar Jagat” symbolizing the world’s harmony welcomes the guests at the entrance. The guests are also invited to experience romantic nuance of the Dance “Oleg Tamulilingan” performed by a couple dancers, as well as cheerfulness of the Dance “Joget” performed by lovely dancers.
The Dance “Baris”, symbolizing the chivalry of Balinese warriors, as well as the Dance “Jauk”, presenting impersonation of an imaginary demon, reveal the masculine side of Balinese dance. The rhythmic Balinese tunes “Rindik” and “Degung” between dance performances contribute in bringing out the ambience of Balinese village.
The guests coming to the Latitude Restaurant look enthusiastic, savoring the dishes and watching the dances. Besides promotional purposes, this Food Festival is held to share with Sri Lankans a sample of the rich cultures in Indonesia.
It is also aimed at showcasing successful Indonesian tourism, relying on cultural tourism without losing its identity and nationalism. Furthermore, Food Festival is considered an opportunity to promote friendship and people-to-people contact between Sri Lanka and Indonesia.
Through the splendor of art in culinary, dance and music as one of universal languages of friendship, it is hoped that the notion of friendly and congenial image of Indonesia will last among Sri Lankans and international communities in Sri Lanka.

Indosat Posts Net Profit of Rp681.9 Billion

A worker adjusts a Base Transceiver Station (BTS) on the building of PT Indosat in Jakarta May 7, 2010.

PT Indosat posted a net profit of Rp681.9 billion in the first semester of 2011, up 137.5 percent from Rp287.1 billion in 2010, its president director said.
"The increase in the net profit was generated by the increase in the number of the company’s cellular customers from 37.8 million in the first semester of 2010 to 47.3 million in the first semester of 2011," PT Indosat President Director Harry Sasongko, said here on Monday.
Harry said that up to June 2011, the company booked an income of Rp10.05 trillion, up 4 percent compared with the figure in the corresponding period a year earlier which was Rp9.661 trillion. He said that by taking into account the voluntary separation scheme (VSS) burden in the first semester, the income before depreciation tax interest and amortization (Ebitda) reached Rp4.499 trillion, down 2.1 percent from the previous Rp4.59 trillion.
Thus, the firm posted an Ebitda margin amounting to 44.8 percent, down from 2.8 points from the previous 47.6 percent. The corporate business burden in the June 2011 period jumped up from Rp8.061 trillion to Rp8.713 trillion, so was the case of the business profit which was down 16.5 percent from Rp1.6 trillion to Rp1.337 trillion.
Harry said that of the total corporate income of Rp10.45 trillion, about Rp8.227 trillion came from the cellular business and Rp1.8 trillion from non-cellular phone services.

Toshiba to Design LCD TVs in Indonesia

Visitors look at a presentation for Toshibas world-first glasses-less 3D LCD TV at CEATEC JAPAN 2010 in Chiba, east of Tokyo, October 5, 2010. The CEATEC IT and electronics exhibtion is ongoing till October 8.

Toshiba Corp. will begin designing LCD televisions for local markets in India, Indonesia and Vietnam in October as it attempts to mount a challenge against Samsung Electronics Co. and other South Korean rivals, The Nikkei reported early Tuesday.
The electronics giant launched an LCD TV brand for emerging countries in 2010 under the name Power TV. The brand's lineup currently includes products with built-in storage batteries for areas plagued by frequent blackouts and models with signal-boosting and noise-reducing functions.
Power TV models are now sold in Southeast Asia, India, the Middle East and Africa. In some Southeast Asian countries, its market share has roughly doubled to around 20%.
Its current offerings share common specifications across different markets, but Toshiba will start changing designs, functions and features for individual markets to better meet local needs. The firm will also consider adding functions, such as connectivity with mobile phones and other digital devices.
LCD TV design divisions are already up and running in India, Indonesia and Vietnam with around 10 staff members each. In India, the workforce will be raised to around 30 by the end of fiscal 2012 to enable the development of new products and software. In addition to TVs, the design divisions will handle notebook computers. At the same time, the company might design TVs at its personal computer development division in the Chinese province of Hangzhou.
Toshiba has been developing LCD TVs for both the domestic and overseas markets at its Fukaya factory near Tokyo, except for some models destined for the U.S. and Europe.
The firm has set its sights on boosting its worldwide LCD TV sales to 25 million units by fiscal 2013, up 80% from fiscal 2010. It aims to have emerging countries account for 50% of its global TV sales in volume terms in fiscal 2013, compared with around 20% at present.